6 things you NEED to know before you self-publish

December 24, 2018
Your book cover HAS to set the right mood - Young Adult Fantasy cover makeover

It's been a strange week, filled with reminders of how fragile life and health can be. Due to all of that, and more, I'm feeling a little bit dark - in a true romantic kind of way (Ah! We suffer so beautifully!) and a lot nostalgic. The nostalgia piece is probably what prompted me to […]

December 17, 2018
5 Common Typography Mistakes That Can Kill Your Book Sales

If there’s one thing that drives a designer completely freaking insane, it’s awful fonts. Well, okay, it’s not so much the fonts themselves, it’s how they’re styled. So often, you can spot a DIY book cover design because of wonky looking typography. So let me save you some heartache (and keep your readers from wanting […]

December 10, 2018
Want to sell more books? Don’t copy Stephen King!

You've probably seen this piece of crap advice floating through the interwebs: "If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results." Total B.S. And I'm not the only one who thinks so. Recently, Shenee Howard was sharing her […]

December 3, 2018
Is it worth it to hire a professional to design your book cover if you self-publish? Yup. Here’s why…

The other day I stumbled across this article about getting your book cover done on the cheap, part of a series called "Self-Publishing on a Shoestring". The first part is great, well-written and smart, and it's awesome to see someone who is NOT a designer talking about how essential a great cover design really is. […]

November 24, 2018
DIY Bad Book Cover Makeover: Adventure Fiction

Images are faster than thought - something either catches your attention and gets you curious to learn more, or it doesn't. When it comes to a strong-selling book cover design, your image matters. While most of the authors I work with are entrepreneurs using non-fiction books to grow their reach, I'm having fun with some […]

August 19, 2018
Book Cover Makeover: Money Can Buy Happiness

I've been scouring Amazon, looking at book covers, and I decided to make one over just for kicks. Let me be super clear, because I hate misleading content: Dr. Patty Ann is not a client. She didn't ask me to do this, and this makeover is not official or connected with her in any way. […]

June 23, 2018
How the Mirror Universe (or the Dark Side) can help define your brand

If you’re a Trekkie like me, you probably already know what I’m talking about. If you’re not, well . . . <sigh> . . . I love you anyway, so let me explain: My all-time favorite episode of TOS* is Mirror, Mirror. A landing party has beamed down to a planet to negotiate for dilithium […]

February 2, 2018
Why your fancy launch sequence sucks

(no matter how good it looks) The other morning I got an email from someone whose list I’ve been on for a long time. I appreciate her work a lot, and I’m excited to see that she’s launching a new thing into the world. Her subject line promised some great new training, the email copy […]

January 14, 2018
Color of the year, and other design trends

Pantone's color of the year: Ultra Violet. I love this one. It's the first that has appealed to me since Radiant Orchid in 2014. It's gorgeous, it's a color I can wear (unlike last year's vibrant Greenery), and I love the philosophy outlined in this image from Pantone's website. So how do you incorporate things […]

December 16, 2017
Diluting your message just makes it suck.

(or "what I really wanted to do with my life") You probably didn't know this about me, but I didn't always want to be a designer. When I was a little girl, what I wanted to be more than anything was one of the Heritage Singers. Now, that's pretty specific to the subculture I grew […]

November 28, 2017
How to get feedback you can USE

In a Facebook group exclusively made up of designers, I recently saw someone post variations on her own logo & ask, “Which one do you like?” I see this kind of feedback request ALL THE TIME, and it drives me nuts. After several comments came in about various designers’ personal preferences, the original poster finally […]

Privacy PolicyTerms of Use
© 2018 digiVisual design
I'm a weird introvert.
This is as social as I get.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram